Social Media Manager portfolio

Social that earns attention, then turns it into action.

Three brands, each with a LinkedIn content plan. Pick one to see the strategy and every post, scene by scene.

Choose a brand

The strategy

Audience

Solo lawyers and firms of up to three

Social goal

Drive free trial signups

Content pillars

Billing from real time; trust accounting; getting paid

Voice

Direct, human, lightly playful

Visual rules

Cobalt, yellow, and white. Bold, tilted shapes.

Cadence

2 posts a week

Funnel focus

Awareness in week 1, then trial prompts

Success metrics

Landing page clicks, trials started, trial-to-paid rate

Core hashtags

#Solobrief #SoloLawyer #LegalTech #LawPractice

The posts

4 LinkedIn posts: carousels first, then the still image, then the reels. Each shows the caption and every slide or scene in order.

CarouselThursday 12 NovemberLinkedIn

Carousel (swipe post). Each picture is one slide, in order.

Solobrief Carousel slide 1: Switch in an afternoon.
Slide 1Switch in an afternoon.
Solobrief Carousel slide 2: Step 1: Upload your client list.
Slide 2Step 1: Upload your client list.
Solobrief Carousel slide 3: Step 2: Add your open matters.
Slide 3Step 2: Add your open matters.
Solobrief Carousel slide 4: Step 3: Send your first invoice.
Slide 4Step 3: Send your first invoice.
Solobrief Carousel slide 5: Start your 14-day free trial.
Slide 5Start your 14-day free trial.
Caption

The hardest part of switching software is starting. Most solo lawyers can move over in an afternoon with three steps. Try Solobrief free for 14 days. No card needed. #Solobrief #SoloLawyer #LegalTech #LawPractice

Still imageTuesday 3 NovemberLinkedIn

Still image (single picture post).

Solobrief Still image image 1: Reconcile your trust account in one click.
Image 1Reconcile your trust account in one click.
Caption

Trust accounting does not need a spreadsheet. Solobrief builds it in, so your monthly reconciliation takes one click. #Solobrief #TrustAccounting #SoloLawyer #LegalTech

ReelMonday 2 NovemberLinkedIn

Reel (short video). Each picture is one scene, in order.

Solobrief Reel scene 1: It is 9 pm.
Scene 1It is 9 pm.
Solobrief Reel scene 2: Rebuilding your week from memory.
Scene 2Rebuilding your week from memory.
Solobrief Reel scene 3: Half the hours are guesses.
Scene 3Half the hours are guesses.
Solobrief Reel scene 4: Timers run while you work.
Scene 4Timers run while you work.
Solobrief Reel scene 5: Time becomes invoice lines.
Scene 5Time becomes invoice lines.
Solobrief Reel scene 6: Clients pay from the link.
Scene 6Clients pay from the link.
Solobrief Reel scene 7: Start billing every hour you work.
Scene 7Start billing every hour you work.
Caption

Bill the hour you worked, not the hour you remembered. If you rebuild your week from memory every Friday night, half of your hours are guesses. Solobrief tracks your time while you work, turns it into invoices, and lets clients pay from the link. Try it free for 14 days. No card needed. #Solobrief #SoloLawyer #LegalTech #LawPractice

ReelFriday 13 NovemberLinkedIn

Reel (short video). Each picture is one scene, in order.

Solobrief Reel scene 1: Reminder number four.
Scene 1Reminder number four.
Solobrief Reel scene 2: Still unpaid.
Scene 2Still unpaid.
Solobrief Reel scene 3: Add a pay button.
Scene 3Add a pay button.
Solobrief Reel scene 4: Clients pay from the link.
Scene 4Clients pay from the link.
Solobrief Reel scene 5: You see who paid.
Scene 5You see who paid.
Solobrief Reel scene 6: Get paid without the chasing.
Scene 6Get paid without the chasing.
Caption

Chasing payments takes time you could bill. Add a pay button to your invoice and let clients settle in a few taps. Solobrief shows you who paid, so you stop sending reminders. #Solobrief #SoloLawyer #LegalTech #GetPaidFaster

Figures and customer details are samples for the mockup.

More portfolios

Landing Page StrategistCreative StrategistPaid AdsEmail/CRM StrategyCRM LifecycleBack to home

Need a social media manager?

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