Creative Strategist portfolio
Three brands. Pick one to see the core idea, the finished ads and the briefs.
Choose a brand
Click an ad to enlarge.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: Sticky notes with one labelled “Friday evening”.
Text on the ad: “Bill the hours you actually worked”. Support: “Legal billing for solo lawyers”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: Sticky notes with one labelled “Friday evening”.
Text on the ad: “Bill the hours you actually worked”. Support: “Legal billing for solo lawyers”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A green tick on a “Trust account reconciled” card.
Text on the ad: “Trust accounting, one click”. Support: “No spreadsheet. Monthly report built in.” Tag: “Trust accounting built in”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A green tick on a “Trust account reconciled” card.
Text on the ad: “Trust accounting, one click”. Support: “No spreadsheet. Monthly report built in.” Tag: “Trust accounting built in”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A spreadsheet grid with an upload arrow.
Text on the ad: “Start free for 14 days”. Support: “No card. Import your clients today.” Tag: “14 days free, no card”
Button: “Start free, no card”
Goal: Ask for the next step: start the free trial.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A spreadsheet grid with an upload arrow.
Text on the ad: “Start free for 14 days”. Support: “No card. Import your clients today.” Tag: “14 days free, no card”
Button: “Start free, no card”
Goal: Ask for the next step: start the free trial.
Size: 9:16 (1080 x 1920)
Layout: Opening frame: dark navy with a blue shape and a yellow stripe, the hook at the top and the scene below.
What it shows: Sticky notes reading “Tue?” and “3 hrs?” and a paper invoice full of question marks on a desk.
Text on the ad: “POV: it is Friday night and you are billing from memory”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 9:16 (1080 x 1920)
Layout: End frame: the payoff line at the top and the product shot below.
What it shows: A laptop showing a finished Solobrief invoice.
Text on the ad: “It builds the invoice for you.” Support: “No memory needed.”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 9:16 (1080 x 1920)
Layout: Opening frame: dark navy with a blue shape and a yellow stripe, the hook at the top and the scene below.
What it shows: A laptop showing a blank invoice with “$ ?” as the total.
Text on the ad: “A blank invoice. Half the hours are guesses.”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 9:16 (1080 x 1920)
Layout: End frame: the payoff line at the top and the product shot below.
What it shows: A laptop inbox full of “Payment received” emails.
Text on the ad: “One click. Paid.” Support: “Your clients pay from the link.”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 9:16 (1080 x 1920)
Layout: Opening frame: dark navy with a blue shape and a yellow stripe, the hook at the top and the scene below.
What it shows: A phone showing an overdue list: “3 overdue, $2,400”.
Text on the ad: “Invoices unpaid for weeks”
Button: No button
Goal: Ask for the next step: start the free trial.
Size: 9:16 (1080 x 1920)
Layout: End frame: the payoff line at the top and the product shot below.
What it shows: A phone lock screen with the notification “Invoice 1042 paid”.
Text on the ad: “Paid.” Support: “Start free for 14 days.”
Button: “Start free”
Goal: Ask for the next step: start the free trial.
Size: 16:9 (1920 x 1080)
Layout: Yellow and blue split: big headline on the left, realistic product shot on the right, length chip bottom right.
What it shows: A wall clock reading 9:04 pm.
Text on the ad: “Why solo lawyers lose billable hours” Length chip: “0:40”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 9:16 (1080 x 1920)
Layout: Tall yellow and blue split: headline inside the safe zone, product shot below.
What it shows: A wall clock reading 9:04 pm.
Text on the ad: “Why solo lawyers lose billable hours” Support: “It is not the work.”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 16:9 (1920 x 1080)
Layout: Yellow and blue split: big headline on the left, realistic product shot on the right, length chip bottom right.
What it shows: A phone showing a running timer.
Text on the ad: “Track your first hour in 2 minutes” Length chip: “1:50”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 9:16 (1080 x 1920)
Layout: Tall yellow and blue split: headline inside the safe zone, product shot below.
What it shows: A phone showing a running timer.
Text on the ad: “Track your first hour in 2 minutes” Support: “Then invoice it.”
Button: “Start free”
Goal: Build trust. Show how the answer works.
Size: 16:9 (1920 x 1080)
Layout: Yellow and blue split: big headline on the left, realistic product shot on the right, length chip bottom right.
What it shows: A laptop showing the trust account marked Reconciled, with $18,450.00.
Text on the ad: “Trust accounting, included” Length chip: “1:10”
Button: No button
Goal: Ask for the next step: start the free trial.
Size: 9:16 (1080 x 1920)
Layout: Tall yellow and blue split: headline inside the safe zone, product shot below.
What it shows: A laptop showing the trust account marked Reconciled, with $18,450.00.
Text on the ad: “Trust accounting is included.” Support: “One flat price.”
Button: “Start free”
Goal: Ask for the next step: start the free trial.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: An invoice card (Invoice 0042, $1,050.00) with a Pay now button.
Text on the ad: “Legal Billing Software”. Ticks: track time automatically, invoice in one click, clients pay online
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: An invoice card (Invoice 0042, $1,050.00) with a Pay now button.
Text on the ad: “Legal Billing Software”. Ticks: track time automatically, invoice in one click, clients pay online
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A running timer (00:42:18) labelled “Probate review”.
Text on the ad: “Trust Accounting Software”. Ticks: built-in trust accounting, one flat price of $59 a month, up to three lawyers. Tag: “Trust accounting built in”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A running timer (00:42:18) labelled “Probate review”.
Text on the ad: “Trust Accounting Software”. Ticks: built-in trust accounting, one flat price of $59 a month, up to three lawyers. Tag: “Trust accounting built in”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: The Invoice 0042 card with a Pay now button.
Text on the ad: “Solobrief: Free 14-Day Trial”. Ticks: 14 days free with no card, import clients from a spreadsheet, one flat price of $59 a month. Tag: “14 days free, no card”
Button: “Start free, no card”
Goal: Ask for the next step: start the free trial.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: The Invoice 0042 card with a Pay now button.
Text on the ad: “Solobrief: Free 14-Day Trial”. Ticks: 14 days free with no card, import clients from a spreadsheet, one flat price of $59 a month. Tag: “14 days free, no card”
Button: “Start free, no card”
Goal: Ask for the next step: start the free trial.
Size: 4:5 (1080 x 1350)
Layout: Yellow and blue poster: headline at the top, realistic product shot below.
What it shows: A laptop showing 9:04 pm on its screen, with a mug beside it on a dark desk.
Text on the ad: “It is 9 pm. You are rebuilding your week from memory.” Support: “Half the hours are guesses.”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 9:16 (1080 x 1920)
Layout: Tall poster: headline inside the safe zone, realistic product shot below.
What it shows: A laptop showing 9:04 pm on its screen, with a mug beside it on a dark desk.
Text on the ad: “It is 9 pm. You are rebuilding your week from memory.” Support: “Half the hours are guesses.”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 4:5 (1080 x 1350)
Layout: Yellow and blue poster: headline at the top, realistic product shot below.
What it shows: Three paper invoices on a desk, one stamped UNPAID.
Text on the ad: “Still chasing unpaid invoices?” Support: “Let clients pay from the link.”
Button: “See how it works”
Goal: Build trust. Show how the answer works.
Size: 9:16 (1080 x 1920)
Layout: Tall poster: headline inside the safe zone, realistic product shot below.
What it shows: Three paper invoices on a desk, one stamped UNPAID.
Text on the ad: “Still chasing unpaid invoices?” Support: “Let clients pay from the link.”
Button: “See how it works”
Goal: Build trust. Show how the answer works.
Size: 4:5 (1080 x 1350)
Layout: Yellow and blue poster: headline at the top, realistic product shot below.
What it shows: A phone showing the client pay page with $1,200.00 and a Pay now button.
Text on the ad: “Clients pay from their phone” Support: “Free for 14 days. No card.”
Button: “Start free”
Goal: Ask for the next step: start the free trial.
Size: 9:16 (1080 x 1920)
Layout: Tall poster: headline inside the safe zone, realistic product shot below.
What it shows: A phone showing the client pay page with $1,200.00 and a Pay now button.
Text on the ad: “Clients pay from their phone” Support: “Free for 14 days. No card.”
Button: “Start free”
Goal: Ask for the next step: start the free trial.
Ad specs checked October 2026. Figures and customer details are samples.
Briefs for the LinkedIn, Instagram and X ads, shown by the stage of the funnel they serve.
Bill the hour you worked, not the hour you remembered.
Headline: Legal billing software for solo lawyers
Goal: Free trial signups (BOFU). Budget: Medium. Button: Sign up.
Creative brief: Cobalt background. Big yellow headline: “Bill the hour you worked.” Tilted invoice card with “Paid” pill. Logo bottom left.
I used to bill on Friday nights.
Goal: Build trust (MOFU). Budget: Medium. Button: Learn more.
Creative brief: Founder selfie-style video, 30 seconds, captions on. Open on “I used to bill on Friday nights.” Natural, unpolished feel.
It is 9 pm. You are rebuilding your week from memory.
Headline: Track time while you work. Invoice in one click.
Goal: Awareness (TOFU). Budget: Low. Button: Sign up.
Creative brief: 15-second video. 0 to 3s: laptop clock reads 9:04 pm. 4 to 11s: timer runs, time becomes invoice lines, client taps Pay now. 12 to 15s: logo and “Start your 14-day free trial.” Captions on.
It is 9 pm. You are billing from memory.
Headline: Free for 14 days
Goal: Free trial signups (TOFU to BOFU). Budget: High. Button: Sign up.
Creative brief: 9:16, 15 seconds, native feel. Open on the 9 pm laptop clock in the first 2 seconds. Quick cuts: timer, invoice, Paid. Yellow end card with “Start free”. Sound optional, captions on.
Bill the hour you worked.
Headline: Legal billing for solo lawyers. Free for 14 days.
Goal: Free trial signups (BOFU). Budget: Low. Button: Learn more.
Creative brief: Card image 1.91:1: cobalt background, yellow “Bill the hour you worked.” and the tilted invoice card.
Click an ad to enlarge.
Size: 4:5 (1080 x 1350)
Layout: Headline and button at the top on dark green, realistic lit scene below.
What it shows: A lab bench with three glass flasks of mint liquid and a binder labelled TMF-014, in front of a blurred shelf of binders.
Text on the ad: “Inspection in 6 weeks. Can you find every signature?” Support: “The panic is a document problem, not a people problem.”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 9:16 (1080 x 1920)
Layout: Tall layout: headline inside the safe zone, realistic lit scene below.
What it shows: A lab bench with three glass flasks of mint liquid and a binder labelled TMF-014, in front of a blurred shelf of binders.
Text on the ad: “Inspection in 6 weeks. Can you find every signature?” Support: “The panic is a document problem, not a people problem.”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 4:5 (1080 x 1350)
Layout: Headline and button at the top on dark green, realistic lit scene below.
What it shows: Loose protocol pages (v3 and v5) with a magnifier and a sticky note reading “v3 or v5? who signed?”.
Text on the ad: “Who changed this protocol, and when?” Support: “Your answer should take seconds, not three shared drives.”
Button: “Learn how it works”
Goal: Build trust. Show how the answer works.
Size: 9:16 (1080 x 1920)
Layout: Tall layout: headline inside the safe zone, realistic lit scene below.
What it shows: Loose protocol pages (v3 and v5) with a magnifier and a sticky note reading “v3 or v5? who signed?”.
Text on the ad: “Who changed this protocol, and when?” Support: “Your answer should take seconds, not three shared drives.”
Button: “Learn how it works”
Goal: Build trust. Show how the answer works.
Size: 4:5 (1080 x 1350)
Layout: Headline and button at the top on dark green, realistic lit scene below.
What it shows: Five matching binders (Protocol, SOPs, TMF-014, Training, Reports) beside a tablet showing “Audit-ready” with a tick.
Text on the ad: “Audit-ready from day one.” Support: “One validated workspace for trial documents.”
Button: “Book a 20-minute demo”
Goal: Ask for the next step: book the demo.
Size: 9:16 (1080 x 1920)
Layout: Tall layout: headline inside the safe zone, realistic lit scene below.
What it shows: Five matching binders (Protocol, SOPs, TMF-014, Training, Reports) beside a tablet showing “Audit-ready” with a tick.
Text on the ad: “Audit-ready from day one.” Support: “One validated workspace for trial documents.”
Button: “Book a 20-minute demo”
Goal: Ask for the next step: book the demo.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A calendar with the inspection date circled and an “Inspection in 6 weeks” tag.
Text on the ad: “Inspection-ready in two weeks”. Support: “Trial documents in one validated home”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A calendar with the inspection date circled and an “Inspection in 6 weeks” tag.
Text on the ad: “Inspection-ready in two weeks”. Support: “Trial documents in one validated home”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: An audit trail panel showing who approved, edited and reviewed a protocol, with a green tick.
Text on the ad: “Find any record in seconds”. Support: “Full history, signed and time-stamped”. Tag: “Audit trail on every file”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: An audit trail panel showing who approved, edited and reviewed a protocol, with a green tick.
Text on the ad: “Find any record in seconds”. Support: “Full history, signed and time-stamped”. Tag: “Audit trail on every file”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A submission pack checklist of signed documents with a full green progress bar.
Text on the ad: “Get a fixed quote for your study”. Support: “Before the call ends”. Tag: “Fixed quote per study”
Button: “Book a 20-minute demo”
Goal: Ask for the next step: book the demo.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A submission pack checklist of signed documents with a full green progress bar.
Text on the ad: “Get a fixed quote for your study”. Support: “Before the call ends”. Tag: “Fixed quote per study”
Button: “Book a 20-minute demo”
Goal: Ask for the next step: book the demo.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A grey 12-month enterprise rollout card beside a green two-week Vaultline Bio card.
Text on the ad: “eTMF Software for Small Biotechs”. Ticks: audit trail on every file, e-signatures built in, live in two weeks
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A grey 12-month enterprise rollout card beside a green two-week Vaultline Bio card.
Text on the ad: “eTMF Software for Small Biotechs”. Ticks: audit trail on every file, e-signatures built in, live in two weeks
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A document checklist card with three green ticks.
Text on the ad: “Replace Your Shared Drives”. Ticks: starter SOP templates, migration included, per-study pricing
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A document checklist card with three green ticks.
Text on the ad: “Replace Your Shared Drives”. Ticks: starter SOP templates, migration included, per-study pricing
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: The 12-month enterprise rollout card beside the two-week Vaultline Bio card.
Text on the ad: “Vaultline Bio: Official Site”. Ticks: fixed quote per study, first-study migration included, no enterprise contract
Button: “Book a 20-minute demo”
Goal: Ask for the next step: book the demo.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: The 12-month enterprise rollout card beside the two-week Vaultline Bio card.
Text on the ad: “Vaultline Bio: Official Site”. Ticks: fixed quote per study, first-study migration included, no enterprise contract
Button: “Book a 20-minute demo”
Goal: Ask for the next step: book the demo.
Ad specs checked October 2026. Figures and customer details are samples.
Briefs for the LinkedIn, Instagram and X ads, shown by the stage of the funnel they serve.
Your audit date is set. Is your trial master file ready?
Headline: Inspection-ready trial documents in two weeks
Goal: Demo requests (BOFU). Budget: High. Button: Request demo.
Creative brief: Dark green background. Large type: “Your audit date is set.” An inspector speech bubble reads “Who changed this protocol?”. Logo bottom left. Mint tag: “Two weeks to inspection-ready”. One idea only, high contrast.
Who changed this protocol, and when?
Goal: Warm up decision makers (MOFU). Budget: High. Button: Learn more.
Creative brief: Founder talking to camera, 30 to 45 seconds, plain background, captions burned in. Open on the question in the first 3 seconds. No logo intro.
Three shared drives. One inspector. One question.
Headline: Find any trial document and its history in seconds
Goal: Awareness (TOFU). Budget: Medium. Button: Learn more.
Creative brief: 15-second video. 0 to 3s: speech bubble “Who changed this protocol?” over three open folders. 4 to 11s: workspace, search, record opens, history panel slides in. 12 to 15s: logo and “Walk into your next inspection ready.” Captions on.
Your audit date is set.
Headline: Inspection-ready in 2 weeks
Goal: Retargeting and reach (TOFU). Budget: Low. Button: Learn more.
Creative brief: 9:16 version of the Monday Reel. On-screen hook in the first 2 seconds. Native feel, sound optional, captions on. End card holds on the logo and “Book a demo” for 2 seconds.
Inspector: who changed this protocol?
Headline: Inspection-ready trial documents in two weeks
Goal: Demo requests (BOFU). Budget: Medium. Button: Learn more.
Creative brief: Card image 1.91:1: dark green, “Who changed this protocol, and when?” with the logo. Keep the card headline under 50 characters so it never truncates.
Click an ad to enlarge.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A hospital wing marked “On budget” versus an EHR quote stamped “Change order”.
Text on the ad: “One fixed price. Live in 90 days.” Support: “EHR for community hospitals”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A hospital wing marked “On budget” versus an EHR quote stamped “Change order”.
Text on the ad: “One fixed price. Live in 90 days.” Support: “EHR for community hospitals”
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A three-step bar (Setup, Training, Go live) with a flag at the end.
Text on the ad: “A dated plan, not a growing quote”. Support: “See all 90 days from week one”. Tag: “Live in 90 days”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A three-step bar (Setup, Training, Go live) with a flag at the end.
Text on the ad: “A dated plan, not a growing quote”. Support: “See all 90 days from week one”. Tag: “Live in 90 days”
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A quote document stamped “Fixed price”.
Text on the ad: “See your fixed quote in 30 minutes”. Support: “And your dated 90-day plan”. Tag: “Fixed quote, dated plan”
Button: “Request a walkthrough”
Goal: Ask for the next step: request a walkthrough.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A quote document stamped “Fixed price”.
Text on the ad: “See your fixed quote in 30 minutes”. Support: “And your dated 90-day plan”. Tag: “Fixed quote, dated plan”
Button: “Request a walkthrough”
Goal: Ask for the next step: request a walkthrough.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: The Setup, Training, Go live bar with a flag.
Text on the ad: “EHR for Community Hospitals”. Ticks: fixed quote in writing, dated 90-day plan, built for under 200 beds
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: The Setup, Training, Go live bar with a flag.
Text on the ad: “EHR for Community Hospitals”. Ticks: fixed quote in writing, dated 90-day plan, built for under 200 beds
Button: No button
Goal: Get noticed. Name a problem the buyer already feels.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: A hospital building with an “On budget” tag.
Text on the ad: “90-Day EHR Go-Live Plan”. Ticks: setup and data migration, training on your units, on-site go-live support
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: A hospital building with an “On budget” tag.
Text on the ad: “90-Day EHR Go-Live Plan”. Ticks: setup and data migration, training on your units, on-site go-live support
Button: No button
Goal: Build trust. Show how the answer works.
Size: 1.91:1 (1200 x 628)
Layout: Text on the left, graphic on the right.
What it shows: The Setup, Training, Go live bar with a flag.
Text on the ad: “Hearthchart: Request a Walkthrough”. Ticks: fixed quote and dated plan, reference call available, one price and our team
Button: “Request a walkthrough”
Goal: Ask for the next step: request a walkthrough.
Size: 1:1 (1200 x 1200)
Layout: Graphic on top, text below.
What it shows: The Setup, Training, Go live bar with a flag.
Text on the ad: “Hearthchart: Request a Walkthrough”. Ticks: fixed quote and dated plan, reference call available, one price and our team
Button: “Request a walkthrough”
Goal: Ask for the next step: request a walkthrough.
Ad specs checked October 2026. Figures and customer details are samples.
Briefs for the LinkedIn, Instagram and X ads, shown by the stage of the funnel they serve.
Your EHR contract should not cost more than your new wing.
Headline: EHR for community hospitals: one fixed price
Goal: Walkthrough requests (BOFU). Budget: High. Button: Request demo.
Creative brief: Wine background. Left: a hospital wing rendering with “On budget”. Right: an EHR quote with “Change order” stamps. Amber headline: “One fixed quote.” Logo bottom left.
The new wing came in on budget. The EHR did not.
Goal: Build trust with senior buyers (MOFU). Budget: High. Button: Learn more.
Creative brief: Founder photo or short talking-head video, 30 seconds, captions on. Open on the sentence about the wing. Keep the tone calm and practical.
Go-live slipped again?
Headline: A dated 90-day EHR plan for community hospitals
Goal: Awareness (TOFU). Budget: Medium. Button: Learn more.
Creative brief: 15-second video. 0 to 3s: calendar months flip and the go-live date slides right. 4 to 11s: 90-day bar fills in three segments. 12 to 15s: logo and “Get your fixed quote and 90-day plan.” Captions on.
Charts finished before shift change.
Headline: EHR built for community hospitals
Goal: Retargeting and nurse-leader reach (TOFU). Budget: Low. Button: Learn more.
Creative brief: 9:16, 15 seconds. A nurse finishes a chart at a station five minutes before shift change. On-screen hook in the first 2 seconds. End on the logo and “Request a walkthrough.” Captions on.
Hospital wing: on budget.
Headline: One fixed quote. A dated 90-day EHR plan.
Goal: Walkthrough requests (BOFU). Budget: Medium. Button: Learn more.
Creative brief: Card image 1.91:1: wine background, split layout, “On budget” beside “Change order”. Logo bottom left.
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